LANCEMALD

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Marketing is

no longer about

the stuff you make.

 

 

 

 

But the stories

you tell.

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Marketing is no longer about

the stuff you make.

But the stories you tell.

Production

From conception to execution, regardless of platform.  

All outward expressions of a brand. Logos. Color palettes. Symbols. All the pieces to help clearly identify and distinguish your brand.

Brand Identity

Strategy/Positioning

This is where it starts. From brand platform sessions and brand essence statements to creative briefs. Everything you need to build the foundation of your brand story.

Social. Videos. Print. Collateral. Branded content. Whatever medium is needed to to get the message out.

Creative

Every brand has a unique narrative that sets it apart. My role is to help you articulate and amplify this story, so it resonates with your audience and stands out in the marketplace. And as a Fractional CMO you'll get the insight and expertise to succeed for far less.

Every Brand Has a Story

Lance Mald

Fractional CMO

Creative Director. Writer. Brand Strategist. Multi-platform storyteller.  With a unique perspective which only comes from having worked in the agency, media and client worlds.

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Experience